What Your Clients Really Want

perfume-that-smells-computerYour business starts with you. However it is not about you. Your business is about your clients; about how they perceive the value of what you are selling.

When your client is buying a perfume from you, what do they really want? They want to smell good. Or they want to smell like a particular celebrity. How about when they are shopping for a lawn mower? Or a washing machine? It’s not the machine that they are after; it’s a good looking, relaxing feeling garden. It’s saving time while doing domestic chores, or avoiding a backache.

There’s an array of experiences clients are after that motivate their purchasing decisions. Take time to talk to your clients, create a rapport with them to know what their needs truly are so that you can sell them exactly what they want.

Here are five steps to follow in order to provide your clients with what they really want:

  1. Offer your product or service to people who may benefit from it.
  2. Ask for feedback. Refine the product or adjust the service if need be.
  3. If it’s a product that will require a lot of capital to produce, ask people you think may need it if they would buy it, for which reasons and how much they would be willing to pay for it.
  4. Don’t wait for your product or service to be perfect. Just start offering what you consider to be good at a certain point.
  5. Listen to the feedback. Don’t neglect or dismiss negative feedback. Gold is found in the mud.

Don’t be obsessed with what you do. Be client driven rather than product or service driven. Put your clients’ needs above yours.

Do you use a more efficient system to provide your clients with what they want? Please share with me in the comments below.

P.S. I was interviewed yesterday on mentorship matters on AM Live NTV by Sheila Mwanyiga. Watch the 28mn video here. https://www.youtube.com/watch?v=5tOQq0_mNpg

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About Angela

Angela Kamanzi is passionate about empowering African women through entrepreneurship. She is the publisher and founding editor of MKAZI, a digital magazine that offers solutions and tools to women who are starting up in business or taking their ventures to the next level. She is the founder of BizzRafiki-Your Friend in Biashara, a mentorship program which specialises in helping budding or aspiring women entrepreneurs start or grow high income business ventures from their passion. For more than ten years she contributed to a number of local and international publications as a freelance writer. She has 15 years of experience in entrepreneurship. She lives in Nairobi with her husband and their two sons. Her journey was featured on Lionesses of Africa, on AM Live NTV , in the Saturday Nation, on Supamamas website and Mummy Tales blog.

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