Icyimanimpaye was a name their own mother, who had eight daughters, wished she had given to a son she never had. My grandmother lifted me and said “Cyimana, my first grandson, welcome, welcome sweetheart. Grow up, go to school and take up responsibilities!” Running Nyiraneza’s shop, my mum became very good at meeting customers’ needs and her input improved revenues …

A matatu crew is one fascinating sales team. They go out of their way to acquire customers; from inviting, cajoling and sweet talking to pulling, pushing, racing to the next bus stage, sometimes coming to blows. Yet after the commuter has boarded their bus, they don’t care whether she is comfortably seated, they play loud music whether she likes it …

You’ve been working very hard at selling your products or services without saying much results. I’d like to share with you what sales guru Todd Duncan considers as the five to killers of sales, and how to avoid them. Pausing: trying to sell instead of training to sell. To overcome this, train to be really good at selling. Spend 30 …

Your business starts with you. However it is not about you. Your business is about your clients; about how they perceive the value of what you are selling. When your client is buying a perfume from you, what do they really want? They want to smell good. Or they want to smell like a particular celebrity. How about when they …

“All will go well,” Kwitonda kept saying more to himself than to my mum and me to mask his nervousness, as we drove to his mother’s place. Mahirwe, my mother, was quiet and anxious too. Uwituze, Kwitonda’s mother, welcomed us enthusiastically. She lived alone in Lavington, a luxurious suburb in Nairobi. It had been almost two years since Kwitonda moved …

Are you struggling to get good customers? (Your services are not valued. Your products are not moving. You are wondering what you got yourself into). Are you tired of chasing clients who don’t appreciate or value what you offer? (Your potential clients keep complaining about your prices. It’s so frustrating and discouraging. You are praying for clients who would be …