What Your Clients Really Want

Your business starts with you. However it is not about you. Your business is about your clients; about how they perceive the value of what you are selling. When your client is buying a perfume from you, what do they really want? They want to smell good. Or they want to smell like a particular celebrity. How about when they …

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For The Love Of Mother (Part I)

“All will go well,” Kwitonda kept saying more to himself than to my mum and me to mask his nervousness, as we drove to his mother’s place. Mahirwe, my mother, was quiet and anxious too. Uwituze, Kwitonda’s mother, welcomed us enthusiastically. She lived alone in Lavington, a luxurious suburb in Nairobi. It had been almost two years since Kwitonda moved …

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How to Find Your Ideal Customer

Are you struggling to get good customers? (Your services are not valued. Your products are not moving. You are wondering what you got yourself into). Are you tired of chasing clients who don’t appreciate or value what you offer? (Your potential clients keep complaining about your prices. It’s so frustrating and discouraging. You are praying for clients who would be …

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What’s Your Vision for Yourself In 5 Years?

Toxic friends

I recently met this interesting entrepreneur. She seemed to know her stuff at the tip of her fingers, but when I asked her where she saw herself in the next 5 years, she looked at me as if she was landing with a thud from the treetop. She fumbled a bit then confessed “I have actually not given it a …

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Why You Should Hold Your Horses

happy African business woman

You know what your passion is. You know the need this passion can satisfy in the market. You can’t wait to register your company, patent your idea and start your own business. Here is the reason you should hold your horses a little longer however. I have recently met entrepreneurs who have got all the paperwork right but haven’t identified …

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Why You Shouldn’t Listen to Maina Kageni on Property

I was recently listening to Classic 105 and Maina Kageni was advertising properties for sale in Race Course, off Ngong Road, Nairobi. The mortgage monthly repayment was Ksh.65,000 while the prospective rent income was Ksh.44,000 per month. Maina Kageni can be forgiven for urging people to buy a loss making property since he was reading an advertisement as part of …

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How to Get Started in Business

I recently gave a talk to employed men and women and business owners, who wanted to find out how to get started in business in order to build a strong foundation. Here are highlights of the talk in 8 points. The REAL reasons why you are still hesitating to resign from your job Most people live their lives on autopilot. …

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How to Find Staff That Share Your Passion (2)

Last week I talked about the initial stages of the hiring process in order to find staff that share your passion. In this second and last instalment, let me talk about the character of the new hire, the onboarding process and the legal aspect in 5 points. Hire Friendly People Your employees are more likely to work hard and enjoy …

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For The Employed Woman

I am glad to give you the details of BizzRafiki, my new mentorship program for the employed woman who wants to step out and start her own business. What such a woman lacks is the courage to hand in her resignation letter and step into entrepreneurship. She’s held back by the fear of the unknown and the comfort and security …

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How to Find Staff That Share Your Passion (1)

This is a question that has baffled many a small business owners at all times. Being passionate about your venture is one thing, but finding staff who share your passion is an uphill task. For a business to be successful especially when it’s still a startup, it’s important to surround yourself with individuals who are qualified and who share your …

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